{Achieve this outcome} without {common objection or pain point}
Succinctly describe what the offer is e.g. https://prnt.sc/lc6MtZ5sGbf2 or https://prnt.sc/PZQQSw6Tkj4z
Join over XXX+ people [who are getting result]
Join over XXX+ people [who are getting result]
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What is the main problem that they ALREADY believe is stopping them from being where they want to be?
Describe their internal state / belief / story / thought. How does this make them feel?
Examples: https://prnt.sc/du-PrzwnDqlr and https://prnt.sc/6gw9dggS–7t
Example https://prnt.sc/1wrbwb7
Describe their internal state/belief/story/thought Lorem Ipsum has been the industry’s standard dummy text ever since the 1
Identify the Cause or Culprit of the problem – This is what’s causing you the issue (this should be what the course solves) – Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s.
What will happen in the future if this problem isn’t solved? Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
This is how the future could look (if they solve these problems that you solve)
We want to paint a brighter future of the awesome dream outcome that they could achieve. Example: https://prnt.sc/LQ592Wr6LAX5 and https://prnt.sc/u92hFYyQDvKY
Beneficial outcome from implementing the course learnings
Beneficial outcome from implementing the course learnings
Beneficial outcome from implementing the course learnings
Beneficial outcome from implementing the course learnings
Testimonial outtake that captures people’s attention and makes them want to read.
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Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Morbi ullamcorper mi vel odio pulvinar, sit amet volutpat sapien maximus. Curabitur eu ligula purus.
Introducing
Product/Course/Workshop Name
And it will achieve X outcome for people who are struggling with Y
Promise a specific solution that delivers highly desirable benefits that lead to a specific outcome.
Examples: https://prnt.sc/iasuq6ejpjT0 and https://prnt.sc/fegdU7fV_men and https://prnt.sc/BPBljI9H4lG6
Here’s What You’ll Learn Inside
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen.
Beneficial outcome from implementing the course learnings
Beneficial outcome from implementing the course learnings
Beneficial outcome from implementing the course learnings
Beneficial outcome from implementing the course learnings
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Awesome Guarantee To Take Risk Away
Taking away the perceived risk is really important. If they’re worried they’re not going to get what they hope out of it, they may just not commit. If you can take away that risk you can get them over the line. You might want to offer a Moneyback guarantee, no questions asked or say they have to show that the work has been done (e.g. completed workbooks).
A lot of people are worried about offering a guarantee because of the risk of having to pay the money back. You need to think about risk vs reward. e.g. If you could get 10, 20 or 100 extra people by having the moneyback guarantee, and 1 of those asked for their money back, would it be worth it?
Examples: https://prnt.sc/AZPRiVryEVNF and https://prnt.sc/PzAsL0oSc2xh and https://prnt.sc/UPsu2qPu0mZ9
This course works, here’s proof
Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Testimonial outtake that captures people’s attention and makes them want to read.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam felis diam, lobortis et semper id, aliquet id eros.
Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Morbi ullamcorper mi vel odio pulvinar, sit amet volutpat sapien maximus. Curabitur eu ligula purus.
Testimonial outtake that captures people’s attention and makes them want to read.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam felis diam, lobortis et semper id, aliquet id eros.
Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Morbi ullamcorper mi vel odio pulvinar, sit amet volutpat sapien maximus. Curabitur eu ligula purus.
Hey, I’m {Client Name}!
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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
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Frequently asked questions
Use this section to overcome any hesitations your ideal client might have about working with you.
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