Mastermind name
{Achieve this outcome} without {common objection or pain point}
Succinctly describe what the course is e.g. https://prnt.sc/lc6MtZ5sGbf2 or https://prnt.sc/PZQQSw6Tkj4z
$10 million
200
98%
Heading to make them want to read
What is the main External problem that they ALREADY believe is stopping them from being where they want to be?
e.g. Building a business is tough. And today, with all the social media platforms you need to be on, and all the tools you need to learn, it’s hard to keep up, let alone get attention! Especially when it seems like there’s a million other competitors fighting for that same attention.
Describe their internal state / belief / story / thought. How does this make them feel? e.g. And if you’re like most of my clients before they start working with me, then you probalbly feel frustrated, deflated…already wondering how long you can keep this up before you have to pack it in, right?
Identify the Cause or Culprit of the problem – This is what’s causing them the issue (this should be what you solve), e.g. Most people think that to get more RESULT they have to do X, but the truth is, the real culprit is … (explain and reinforce)
What will happen in the future if this problem isn’t solved? e.g. and if you don’t solve this, then unfortunately you run the risk of becoming completely irrelevant.
Examples https://prnt.sc/cxo1LWtkomaH
This is how the future could look (if they solve these problems that you solve)
We want to paint a brighter future of the awesome dream outcome that they could achieve. Example: https://prnt.sc/LQ592Wr6LAX5 and https://prnt.sc/u92hFYyQDvKY
Beneficial outcome from implementing the course learnings
Beneficial outcome from implementing the course learnings
Beneficial outcome from implementing the course learnings
Beneficial outcome from implementing the course learnings
Jane Bloggs
Business name or Job title or relevant title, e.g. Busy Mum of 2
Testimonial outtake that captures people’s attention and makes them want to read.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam felis diam, lobortis et semper id, aliquet id eros.
Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Morbi ullamcorper mi vel odio pulvinar, sit amet volutpat sapien maximus. Curabitur eu ligula purus.
Donec quis velit quis dolor porta malesuada. Morbi eros enim, venenatis vel ex ut, tincidunt consectetur elit. Nullam volutpat et turpis in iaculis. Integer nec iaculis arcu. Sed sit amet dolor blandit, rhoncus ex non, feugiat turpis. Sed a ultricies ex, quis dignissim nibh. Maecenas nisl nunc, porttitor vehicula consectetur ut, aliquet tincidunt justo.
Introduce them to the solution to their problems that makes these outcomes possible (what they learn in the training)
We want to sell them on the idea that learning what you teach will help them to achieve their goals. Don’t specifically sell them on your course as the solution, instead focus on selling them on the ideas behind your solution. (In the next section after this one you’ll introduce your course and why your course is so great. This is a softer sell)
Here are a couple of examples https://prnt.sc/1sroioz and https://prnt.sc/1wrtfio
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Introducing
Mastermind Name
And it will achieve X outcome for people who are struggling with Y
Promise a specific solution that delivers highly desirable benefits that lead to a specific outcome.
Examples: https://prnt.sc/iasuq6ejpjT0 and https://prnt.sc/fegdU7fV_men and https://prnt.sc/BPBljI9H4lG6
Key Benefit 1 e.g. 1-on-1 Calls
Benefit-driven Headline that explains who its for
Go deeper and explain what this option is about. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt.
Here’s what you’ll learn
Key Benefit 2 e.g. Accountability
Benefit-driven Headline that explains who its for
Go deeper and explain what this option is about. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt.
Key benefits
Key Benefit 3 e.g. Group Calls & Community
Benefit-driven Headline that explains who its for
Go deeper and explain what this option is about. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt.
Key benefits
Key Benefit 4 e.g. Curated Resources/Courses
Benefit-driven Headline that explains who its for
Go deeper and explain what this option is about. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt.
Key benefits
Jane Bloggs
Business name or Job title or relevant title, e.g. Busy Mum of 2
Testimonial outtake that captures people’s attention and makes them want to read.
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Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Morbi ullamcorper mi vel odio pulvinar, sit amet volutpat sapien maximus. Curabitur eu ligula purus.
Summarise What’s Included
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Examples: https://prnt.sc/1I_HIQuO5MQd and https://prnt.sc/YSmH_3k92yK5
Instant access to X Training Modules
Step by step Videos & exercises Lorem ipsum dolor sit adipiscing elit. Ut elit tellus dapibus leo.
Value: $1,997
X Plug & Play Templates
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Value: $1,997
X Live Group Coaching Sessions
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Value: $1,997
Guest Speakers
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Value: $1,997
Unlimited Q&A & Community Support
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Value: $1,997
Value-Packed Bonuses
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Value: $1,997
Value-Packed Bonuses
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Value: $1,997
Value-Packed Bonuses
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Value: $1,997
Value-Packed Bonuses
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Value: $1,997
Value-Packed Bonuses
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Value: $1,997
Value-Packed Bonuses
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Value: $1,997
Value-Packed Bonuses
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Value: $1,997
Monthly Guest Experts Inside of the Mastermind
We want to paint a brighter future of the awesome dream outcome that they could achieve. Example: https://prnt.sc/LQ592Wr6LAX5 and https://prnt.sc/u92hFYyQDvKY
Guest 1
Qualification/Role
Guest 1
Qualification/Role
Guest 1
Qualification/Role
Guest 1
Qualification/Role
Guest 1
Qualification/Role
Guest 1
Qualification/Role
Guest 1
Qualification/Role
Guest 1
Qualification/Role
Jane Bloggs
Business name or Job title or relevant title, e.g. Busy Mum of 2
Testimonial outtake that captures people’s attention and makes them want to read.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam felis diam, lobortis et semper id, aliquet id eros.
Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Morbi ullamcorper mi vel odio pulvinar, sit amet volutpat sapien maximus. Curabitur eu ligula purus.
What is [main benefit] worth to you/your organisation (pricing conversation)
Paint a picture of how valuable the outcomes of the training is to them to make them realise this is great value for money before you give them the price. For example you might want to talk about how much it’d cost them to get this training from you one-to-one, or from other one-to-one consultants, and how much your hourly rate is. Examples: https://prnt.sc/1sshrm7 and https://prnt.sc/5zbek_mVL3Fu
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
Call To Action Benefit-driven headline about what the next steps is
Free to apply. No Obligation
Get Started Now & Invest In Your {Outcome}
{Course Name}
Lifetime Access
Free to apply. No obligation. Unlimited Opportunity.
Awesome Guarantee To Take Risk Away
Taking away the perceived risk is really important. If they’re worried they’re not going to get what they hope out of it, they may just not commit. If you can take away that risk you can get them over the line. You might want to offer a Moneyback guarantee, no questions asked or say they have to show that the work has been done (e.g. completed workbooks).
A lot of people are worried about offering a guarantee because of the risk of having to pay the money back. You need to think about risk vs reward. e.g. If you could get 10, 20 or 100 extra people by having the moneyback guarantee, and 1 of those asked for their money back, would it be worth it?
Examples: https://prnt.sc/AZPRiVryEVNF and https://prnt.sc/PzAsL0oSc2xh and https://prnt.sc/UPsu2qPu0mZ9
Jane Bloggs
Business name or Job title or relevant title, e.g. Busy Mum of 2
Testimonial outtake that captures people’s attention and makes them want to read.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam felis diam, lobortis et semper id, aliquet id eros.
Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Morbi ullamcorper mi vel odio pulvinar, sit amet volutpat sapien maximus. Curabitur eu ligula purus.
Donec quis velit quis dolor porta malesuada. Morbi eros enim, venenatis vel ex ut, tincidunt consectetur elit. Nullam volutpat et turpis in iaculis. Integer nec iaculis arcu. Sed sit amet dolor blandit, rhoncus ex non, feugiat turpis. Sed a ultricies ex, quis dignissim nibh. Maecenas nisl nunc, porttitor vehicula consectetur ut, aliquet tincidunt justo.
Free Bonuses
Sign up now to get these free bonuses
The idea of bonuses is that you have already given them enough value in the main course that it’s worth the investment to them. Then when they see the price, if they’re sitting on the fence, they get more value added and it becomes a no-brainer. You also want to add some urgency by either making the bonuses available for a limited time. Or making it appear that they’re available for a limited time. Even if you had some extras that you planned to put in the course it can be good to separate them as bonuses. Example of heading and description https://prnt.sc/1wj3m9x
Enticing outcome-based bonus name
Value: Priceless!
Examples: https://prnt.sc/u-nUa7FMLQlx and https://prnt.sc/WL8WfV6ou0FC
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
What’s the benefit of this bonus
Enticing outcome-based bonus name
Value: Priceless!
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
What’s the benefit of this bonus
{Course name} is for you/not for you if…
Examples: https://prnt.sc/KmVTJOMNNFng and https://prnt.sc/Ml70mDNZud68 Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt.
This mastermind works, here’s more proof
Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Jane Bloggs
Business name or Job title or relevant title, e.g. Busy Mum of 2
Testimonial outtake that captures people’s attention and makes them want to read.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam felis diam, lobortis et semper id, aliquet id eros.
Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Morbi ullamcorper mi vel odio pulvinar, sit amet volutpat sapien maximus. Curabitur eu ligula purus.
Donec quis velit quis dolor porta malesuada. Morbi eros enim, venenatis vel ex ut, tincidunt consectetur elit. Nullam volutpat et turpis in iaculis. Integer nec iaculis arcu. Sed sit amet dolor blandit, rhoncus ex non, feugiat turpis. Sed a ultricies ex, quis dignissim nibh. Maecenas nisl nunc, porttitor vehicula consectetur ut, aliquet tincidunt justo.
Jane Bloggs
Business name or Job title or relevant title, e.g. Busy Mum of 2
Testimonial outtake that captures people’s attention and makes them want to read.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam felis diam, lobortis et semper id, aliquet id eros.
Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Morbi ullamcorper mi vel odio pulvinar, sit amet volutpat sapien maximus. Curabitur eu ligula purus.
Donec quis velit quis dolor porta malesuada. Morbi eros enim, venenatis vel ex ut, tincidunt consectetur elit. Nullam volutpat et turpis in iaculis. Integer nec iaculis arcu. Sed sit amet dolor blandit, rhoncus ex non, feugiat turpis. Sed a ultricies ex, quis dignissim nibh. Maecenas nisl nunc, porttitor vehicula consectetur ut, aliquet tincidunt justo.
Jane Bloggs
Business name or Job title or relevant title, e.g. Busy Mum of 2
Testimonial outtake that captures people’s attention and makes them want to read.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam felis diam, lobortis et semper id, aliquet id eros.
Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Morbi ullamcorper mi vel odio pulvinar, sit amet volutpat sapien maximus. Curabitur eu ligula purus.
Donec quis velit quis dolor porta malesuada. Morbi eros enim, venenatis vel ex ut, tincidunt consectetur elit. Nullam volutpat et turpis in iaculis. Integer nec iaculis arcu. Sed sit amet dolor blandit, rhoncus ex non, feugiat turpis. Sed a ultricies ex, quis dignissim nibh. Maecenas nisl nunc, porttitor vehicula consectetur ut, aliquet tincidunt justo.
Hey, I’m {Your Name}
1-2 paragraphs to tell them who you are, and more importantly, why you’re the best person to help them to solve their pains and get their dream outcome. It may be because you’ve been where they are, and got out the other side using your unique process, or i because you have a lot of experience helping people like them get from where they are now to where they want to go. Or you may have relevant academic qualifications. Anything that makes you qualified to help.
But keep it short and sweet. The about page is where you can put a lot more detail into your story.
* Logos above are for Associations/accreditations/qualifications if relevant
Get Started Now & Invest In Your {Outcome}
{Mastermind Name}
Lifetime Access
Free to apply. No obligation. Unlimited Opportunity.
Summarise What’s Included
This is just a repeat of the section earlier
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Instant access to X Training Modules
Step by step Videos & exercises Lorem ipsum dolor sit adipiscing elit. Ut elit tellus dapibus leo.
Value: $1,997
X Plug & Play Templates
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus dapibus leo.
Value: $1,997
X Live Group Coaching Sessions
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus dapibus leo.
Value: $1,997
Guest Speakers
Lorem ipsum dolor sit amet, cfddsonsectetur adipiscing elit. Ut elit tellus dapibus leo.
Value: $1,997
Unlimited Q&A & Community Support
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus dapibus leo.
Value: $1,997
Value-Packed Bonuses
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus dapibus leo.
Value: $1,997
Frequently asked questions
Use this section to overcome any hesitations your ideal client might have about working with you.
Still have questions?
If you cannot find an answer to your question in our FAQ, you can always contact us and we will be with you shortly.
Get Started Now & Invest In Your {Outcome}
{Mastermind Name}
Lifetime Access
Free to apply. No obligation. Unlimited Opportunity.